2024 will probably be shaped by nonvoters as much as voters
,” Democratic pollster Celinda Lake told The Hill. “Their voting advances policies that right the wrongs done by people who don’t believe in their civic power so the election of 2024 will be incredibly important for their cause.”
Lake said that nonvoters have the potential to shape the outcomes of election in many ways. This includes turning out to the polls in greater numbers, ensuring that those close to them— especially those in swing states— get out to vote, and making their voices heard in more creative ways.
These methods could range from utilizing social media to organize campaigns, to writing to their state legislatures, to taking part in public protests. Lake said that nonvoters are a powerful voting block that is not to be ignored.
“Nonvoters are often seen as a problem to be fixed in the political system, yet they are the ones who can truly create change in our country,” Lake noted. “We need to invest more in engaging these voters in 2024 and beyond, especially if their issues are important to us.”