Square outage costs small-business owners thousands in lost revenue
When a major service provider such as Square experiences an outage, it can cost small-business owners thousands of dollars in lost revenue. The impact of such an event could be immediate, as customers frustrated by a lack of connectivity will often turn to other providers. Poor customer experience risks, reputation damage, and product malfunction all can contribute to a loss of income for business owners. Additionally, as more merchants set up online storefronts, a service provider outage could potentially disrupt the entire sales process, from purchase to delivery. In order to minimize the financial losses associated with outages, business owners should have an alternative payment method in place and should also invest in a service provider who is committed to reliability and accurate uptime reporting.